'Video Production - Putting Theory into Practice' - Dawkins and Wynd (1)

(1) Knowing - The theory of Video Production;

'ICARLING' -

I - Institution - publicly funded eg. BBC?  Public service eg. Ch4?  Funded by ads eg ITV?
C - Context - Historical, technological, economic, social, political - It's all about meaning.
A - Audience - Who is the video aimed at? Who, what, when, where.
R - Representation - How are people/groups/organisations represented?
L - Language - Semiotics, signs, signifiers, mise-en-scene, what are the images/text/edits etc saying beyond the obvious. Barthes' 'Myth'.
I - Ideology - What values and assumptions are present/absent?
N - Narrative - Conforms to accepted norms (Hollywood/linear), or messes with them?
G - Genre - Does the video transgress the usual boundaries of a particular genre, or mix them up?